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Ali AlHarbi

Sample profile

Content Marketing Lead at Onyx Works | ex-Careem

Works at
Onyx Works
Location
Riyadh, Saudi Arabia · AST (UTC+3)
Experience
6+ years experience
Education
Khalifa University
Languages
English, Arabic

Overview

Content Marketing Lead at Onyx Works, focused on content and SEO. Grew organic traffic from 140k to 971k monthly visits. Before that: Careem and Accenture. Most at home with copywriting and analytics. I mentor students through university programmes.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on copywriting decisions
Please don't message about
  • Crypto token projects
  • Offshore staffing offers
  • Agency or outsourcing pitches

Answers in batches on Fridays

Skills
copywritinganalyticscontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Lead Content Marketing Lead roles in AI infrastructure - Riyadh or remote

Target roles
Lead Content Marketing Lead
Level
Senior
Industries
E-commerce, B2B SaaS
Work mode
Hybrid
Available
60 days notice
Work authorization
Authorized to work in Saudi Arabia
What I'm looking for
Hands-on work on content strategy with room to mentor.
Not interested in
Agencies and outsourcing firms

6 years in content and SEO. Strongest at editorial and content strategy. Open to the right conversation.

Riyadh, Saudi Arabia · remote OKeditorialcontent strategycopywriting

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    Onyx Works · 9 mo · Full-time · Riyadh, Saudi Arabia
    • Hired and trained a content team of 11.
    • Built a library of 881 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Jul 2022 - Feb 2026
    Careem · 3 yr 7 mo · Full-time · Riyadh, Saudi Arabia
    • Built a library of 196 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2020 - Jul 2022
    Accenture · 1 yr 9 mo · Contract · Riyadh, Saudi Arabia
    • Launched 5 campaigns, 6 of them in new markets.
    • Grew organic traffic from 182k to 557k monthly visits.

Projects

Conference talk: lessons from content
2025

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Khalifa University
    BSc, Economics
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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