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Amber Wolfe

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Marketing Director at Harvest Care · Content and SEO

Works at
Harvest Care
Location
Vancouver, BC · PT (UTC-8)
Experience
11+ years experience
Education
Rotman School of Management
Languages
English, Mandarin
Hiring
Message Connect

Overview

I lead content and SEO at Harvest Care in Vancouver. Built a library of 497 articles that still drives sign-ups. Before that: Lululemon and KPMG. Most at home with copywriting and content strategy.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Second opinions on editorial decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Courses and coaching offers
  • Guest post swaps
  • SEO and link-building offers

Fastest replies in the morning

Skills
analyticseditorialcopywritingcontent strategy
HiringHiring for a role
closes in 3 months

3 content lead roles open on the content team in Vancouver

Role
Content lead
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$149k-$198k + equity
Team
Content, 17 people
Start
This quarter
Must have
Production experience with content strategy Production experience with copywriting Comfort with ambiguity
Process
Decision within 10 days

Comp C$154k-C$200k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Vancouver, BCcopywritingcontent strategyeditorial
Open

Experience

  1. Marketing Director
    Jun 2023 - Present
    Harvest Care · 3 yr 5 mo · Full-time · Vancouver, BC
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 105k to 401k monthly visits.
    • Hired and trained a content team of 11.
  2. Senior Brand Manager
    Apr 2022 - Jun 2023
    Lululemon · 1 yr 2 mo · Full-time · Vancouver, BC
    • Built a library of 186 articles that still drives sign-ups.
  3. Senior Brand Manager
    May 2020 - Apr 2022
    KPMG · 1 yr 11 mo · Full-time · Vancouver, BC
    • Hired and trained a content team of 9.
    • Built a library of 531 articles that still drives sign-ups.
  4. Product Marketing Manager
    Apr 2018 - May 2020
    CIBC · 2 yr 1 mo · Full-time · Vancouver, BC
    • Grew care revenue from $8 million to $44 million ARR.
    • Took care activation from 25% to 41% in three quarters.
  5. Product Marketing Manager
    Feb 2016 - Apr 2018
    Scotiabank · 2 yr 2 mo · Full-time · Vancouver, BC
    • Took marketplace activation from 24% to 46% in three quarters.
    • Launched the marketplace product in 13 markets.

References

No references yet.

Education

  1. Rotman School of Management
    MBA, Business Administration
    2010 - 2012
  2. Simon Fraser University
    BSc, Psychology
    2002 - 2006

Details

Compensation expectations
What they are targeting for their next role.
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