Andrea Lambert

Overview

I've spent 18 years on onboarding and activation - first at Electronic Arts, now at Deloitte. Cut time-to-first-value for new growth customers from 12 days to 3. Killed 7 features nobody used and shipped the 4 that customers asked for. Most at home with user research and lifecycle. Big believer in written communication.

Prefers short, specific messages

Experience

1. Director of Product

   Apr 2026 - Present
   Deloitte · 7 mo · Full-time · Toronto, ON
   • Killed 3 features nobody used and shipped the 2 that customers asked for.
   • Grew growth revenue from $2 million to $30 million ARR.
   • Took growth activation from 29% to 42% in three quarters.
2. Associate Product Manager

   Jan 2025 - Apr 2026
   Telus · 1 yr 3 mo · Contract · Toronto, ON
   • Cut time-to-first-value for new growth customers from 16 days to 1.
3. Group Product Manager

   Sep 2023 - Jan 2025
   Wealthsimple · 1 yr 4 mo · Full-time · Toronto, ON
   • Grew growth revenue from $7 million to $24 million ARR.
   • Took growth activation from 35% to 54% in three quarters.
4. Associate Product Manager

   Jan 2022 - Sep 2023
   OpenText · 1 yr 8 mo · Full-time · Toronto, ON
   • Grew growth revenue from $6 million to $39 million ARR.
   • Killed 4 features nobody used and shipped the 3 that customers asked for.
5. Product Manager

   Oct 2020 - Jan 2022
   Electronic Arts · 1 yr 3 mo · Full-time · Toronto, ON
   • Cut time-to-first-value for new growth customers from 17 days to 2.

No references yet.

Education

1. McMaster University

   BEng, Design
   2003 - 2007