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Anil Menon

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Content Marketing Lead at Nykaa | ex-Intuit

Works at
Nykaa
Location
Bengaluru, India · IST (UTC+5:30)
Experience
7+ years experience
Education
VIT Vellore
Languages
English, Hindi, Kannada
Open to work
Message Connect

Overview

Content Marketing Lead at Nykaa, focused on content and SEO. Grew organic traffic from 146k to 487k monthly visits. Before that: Intuit and Meesho. Most at home with analytics and Braze. I host a monthly meetup on content and SEO.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Generic networking requests
  • Paid follower schemes

Fastest replies in the morning

Skills
editorialcopywritinganalyticsBrazecontent strategy
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at growth-stage B2B SaaS companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Healthtech, Fintech
Work mode
Hybrid
Available
Immediately
Work authorization
Indian citizen, open to relocating
What I'm looking for
Hands-on work on Braze with room to mentor.
Not interested in
Crypto

7 years in content and SEO. Strongest at Braze and analytics. Open to the right conversation.

Bengaluru, Indiaanalyticscopywritingeditorial
Open

Experience

  1. Content Marketing Lead
    Aug 2024 - Present
    Nykaa · 2 yr 3 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 68k to 434k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 225 articles that still drives sign-ups.
  2. Product Marketing Manager
    Jun 2023 - Aug 2024
    Intuit · 1 yr 2 mo · Full-time · Bengaluru, India
    • Grew lending revenue from $5 million to $44 million ARR.
  3. Marketing Associate
    Jan 2022 - Jun 2023
    Meesho · 1 yr 5 mo · Full-time · Bengaluru, India
    • Built a library of 764 articles that still drives sign-ups.
    • Launched 15 campaigns, 4 of them in new markets.
  4. Marketing Associate
    Sep 2020 - Jan 2022
    Freshworks · 1 yr 4 mo · Full-time · Bengaluru, India
    • Built a library of 395 articles that still drives sign-ups.
  5. Marketing Associate
    Dec 2019 - Sep 2020
    Mphasis · 9 mo · Contract · Bengaluru, India
    • Built a library of 354 articles that still drives sign-ups.

Projects

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. VIT Vellore
    B.Tech, Economics
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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