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Anna Reynolds

Sample profile

Content Marketing Lead at Target · Content and SEO

Works at
Target
Location
San Francisco, CA · PT (UTC-8)
Experience
9+ years experience
Education
Georgia Tech
Languages
English
AdvisingOpen to work
Message Connect

Overview

I've spent 9 years on content and SEO - first at Lockheed Martin, now at Target. Built a library of 158 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Salesforce and Lockheed Martin. Jazz piano, badly.

Good reasons to reach out
  • Advice on content and SEO
  • Roles in content and SEO
  • Working sessions on analytics
  • Second opinions on content strategy decisions
Please don't message about
  • Paid follower schemes
  • Generic networking requests

Replies on weekday evenings

Skills
copywritinganalyticseditorialcontent strategy
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and editorial

Topics
content and SEO, analytics, copywriting
Format
Formal advisor role
Terms
Open to discuss
Capacity
Two calls a month
Best for
Teams scaling past 50 people

9 years of content and SEO. Prefer specific questions over coffee chats.

San Francisco, CAanalyticscopywritingcontent strategy
Open
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in marketplaces, San Francisco or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Fintech
Work mode
On-site
Available
From next quarter
Work authorization
Authorized to work in the CA
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Crypto

9 years in content and SEO. Strongest at editorial and copywriting. Available immediately.

San Francisco, CAanalyticscontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Jun 2024 - Present
    Target · 2 yr 5 mo · Full-time · San Francisco, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 173k to 959k monthly visits.
    • Launched 5 campaigns, 2 of them in new markets.
  2. Marketing Associate
    Sep 2021 - Jun 2024
    Salesforce · 2 yr 9 mo · Full-time · San Francisco, CA
    • Built a library of 690 articles that still drives sign-ups.
  3. Marketing Associate
    May 2018 - Sep 2021
    Lockheed Martin · 3 yr 4 mo · Full-time · San Francisco, CA
    • Grew organic traffic from 126k to 536k monthly visits.

Projects

Side project: a reading list app
2024

Built with copywriting and analytics. 2888 people used it last year.

Conference talk: lessons from content
2023

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Georgia Tech
    BS, Economics
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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