Arjun Rathore

S

Head of Marketing at Delta Logistics · Performance marketing · attribution, creative testing

Delta Logistics
New Delhi, India · IST (UTC+5:30)
15+ years experience
FMS Delhi
English, Hindi
Advising
Messaging unavailable

Overview

I lead performance marketing at Delta Logistics in New Delhi. Cut blended CAC by 21% while doubling spend. Most at home with Google Ads and creative testing. I teach a weekend class on paid social.

Good reasons to reach out
  • Advice on performance marketing
  • Thoughtful intros to people in my field
Please don't message about
  • Guest post swaps
  • SEO and link-building offers
  • Unpaid work or spec projects

Prefers short, specific messages

Skills
paid socialGoogle Adscreative testingattribution
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: performance marketing and attribution

Topics
performance marketing, creative testing, Google Ads
Format
Async reviews
Terms
Equity
Capacity
One advisory role at a time
Best for
Teams scaling past 50 people

17 years of performance marketing. Small equity or paid hours - flexible.

New Delhi, Indiaattributioncreative testingpaid social
Open

Experience

  1. Head of Marketing
    Mar 2023 - Present
    Delta Logistics · 3 yr 7 mo · Full-time · New Delhi, India
    • Launched 13 campaigns, 5 of them in new markets.
    • Hired and trained a acquisition team of 11.
  2. Content Marketing Lead
    Dec 2020 - Mar 2023
    Walmart Global Tech · 2 yr 3 mo · Full-time · New Delhi, India
    • Hired and trained a acquisition team of 3.
    • Cut blended CAC by 21% while doubling spend.
  3. Product Marketing Manager
    Apr 2017 - Dec 2020
    Swiggy · 3 yr 8 mo · Full-time · New Delhi, India
    • Ran 50 customer interviews before writing the first spec.
  4. Product Marketing Manager
    Jul 2013 - Apr 2017
    Meesho · 3 yr 9 mo · Full-time · New Delhi, India
    • Killed 3 features nobody used and shipped the 3 that customers asked for.
    • Cut time-to-first-value for new payments customers from 16 days to 3.
  5. Marketing Associate
    Mar 2012 - Jul 2013
    Reliance Jio · 1 yr 4 mo · Full-time · New Delhi, India
    • Launched 8 campaigns, 4 of them in new markets.

Projects

Conference talk: lessons from acquisition
2023

What went wrong and what worked while scaling performance marketing.

Open-source attribution toolkit
2023

A small library for performance marketing that 104 developers star on GitHub.

References

No references yet.

Education

  1. FMS Delhi
    MBA, Business Administration
    2010 - 2012
  2. IIT Kanpur
    B.Tech, Journalism
    2004 - 2008

Details

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