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Arthur Robinson

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Senior Brand Manager at Telstra · Brand · consumer insight, brand strategy

Works at
Telstra
Location
Hong Kong · HKT (UTC+8)
Experience
10+ years experience
Education
Melbourne Business School
Languages
English, Cantonese
Open to work
Message Connect

Overview

I work on brand at Telstra in Hong Kong. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Before that: Lazada and Canva. Most at home with campaigns and consumer insight. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Roles in brand
  • Thoughtful intros to people in my field
  • Second opinions on campaigns decisions
  • Questions about brand
Please don't message about
  • Generic networking requests
  • Offshore staffing offers
  • Guest post swaps

Replies on weekends

Skills
consumer insightbrand strategyagency managementcampaigns
Open to workLooking for a role
closes in 3 months

Brand Manager roles in healthtech - Hong Kong or remote

Target roles
Brand Manager
Level
Mid
Industries
E-commerce, Logistics
Work mode
Remote
Available
60 days notice
Work authorization
Open to relocating
What I'm looking for
Hands-on work on consumer insight with room to mentor.
Not interested in
Agencies and outsourcing firms

10 years in brand. Strongest at consumer insight and agency management. Open to the right conversation.

Hong Kongcampaignsagency managementbrand strategy
Open

Experience

  1. Senior Brand Manager
    Jul 2022 - Present
    Telstra · 4 yr 4 mo · Full-time · Hong Kong
    • Hired and trained a brand team of 10.
    • Launched 15 campaigns, 6 of them in new markets.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Dec 2019 - Mar 2022
    Lazada · 2 yr 3 mo · Contract · Hong Kong
    • Launched 8 campaigns, 2 of them in new markets.
  3. Growth Marketing Manager
    Sep 2017 - Oct 2019
    Canva · 2 yr 1 mo · Full-time · Hong Kong
    • Hired and trained a brand team of 11.
    • Launched 11 campaigns, 5 of them in new markets.
  4. Marketing Associate
    Oct 2016 - Sep 2017
    Westpac · 11 mo · Full-time · Hong Kong
    • Launched 6 campaigns, 6 of them in new markets.

Projects

Open-source agency management toolkit
2024

A small library for brand that 61 developers star on GitHub.

Side project: a habit tracker
2022

Built with consumer insight and campaigns. 4983 people used it last year.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2016 - 2018
  2. Australian National University
    BSc, Business Administration
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections