Ashley Davidson

S

Principal Product Manager at Ashford Financial · Onboarding and activation · lifecycle, experimentation

Ashford Financial
San Francisco, CA · PT (UTC-8)
14+ years experience
Booth School of Business
English
Open to workAdvising
Messaging unavailable

Overview

I've spent 18 years on onboarding and activation - first at Walmart, now at Ashford Financial. Killed 7 features nobody used and shipped the 2 that customers asked for. Before that: PepsiCo and Chewy. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Advice on developer infrastructure
  • Roles in developer infrastructure
  • Second opinions on growth decisions
  • Questions about developer infrastructure
  • Speaking or podcast invitations
Please don't message about
  • Fund-of-funds solicitations
  • Decks without a clear ask
  • Courses and coaching offers

Checks messages twice a week

Skills
growthuser researchlifecycleexperimentationcontent
Open to workLooking for a role
closes in 3 months

Senior Product Manager roles in public sector tech - San Francisco or remote

Target roles
Senior Product Manager
Level
Senior
Industries
Climate tech, AI infrastructure
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in the CA
What I'm looking for
A team that ships weekly and owns fund end to end.
Not interested in
Crypto

18 years in onboarding and activation. Strongest at lifecycle and content. Available immediately.

San Francisco, CA · remote OKexperimentationcontentuser research
Open
AdvisingOpen to advising
closes in 3 months

Office hours for new product managers: onboarding and activation and content

Topics
developer infrastructure, lifecycle, user research
Format
Office hours
Terms
Paid
Capacity
One call a month
Best for
Seed to Series A teams

18 years of onboarding and activation. One call a month or async reviews.

San Francisco, CAcontentexperimentationgrowth
Open

Experience

  1. Principal Product Manager
    Oct 2024 - Present
    Ashford Financial · 2 yr · Full-time · San Francisco, CA
    • Sit on 7 boards.
    • Led or co-led 32 investments, 4 of them now at Series B or later.
    • Previously an operator for 7 years before investing.
  2. Group Product Manager
    Feb 2021 - Oct 2024
    PepsiCo · 3 yr 8 mo · Full-time · San Francisco, CA
    • Ran 42 customer interviews before writing the first spec.
    • Launched the growth product in 6 markets.
  3. Senior Product Manager
    Jan 2018 - Oct 2020
    Chewy · 2 yr 9 mo · Full-time · San Francisco, CA
    • Killed 3 features nobody used and shipped the 3 that customers asked for.
    • Took growth activation from 26% to 41% in three quarters.
  4. Senior Product Manager
    Apr 2015 - Jan 2018
    Spotify · 2 yr 9 mo · Full-time · San Francisco, CA
    • Ran 178 customer interviews before writing the first spec.
    • Killed 5 features nobody used and shipped the 3 that customers asked for.
  5. Product Manager
    Jun 2012 - Apr 2015
    Walmart · 2 yr 10 mo · Full-time · San Francisco, CA
    • Took growth activation from 19% to 49% in three quarters.
    • Launched the growth product in 5 markets.

References

No references yet.

Education

  1. Booth School of Business
    MBA, Business Administration
    2011 - 2013
  2. University of Florida
    BS, Computer Science
    2003 - 2007

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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