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Ashley Watkins

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Senior Product Manager at Microsoft · Onboarding and activation · SQL, growth

Works at
Microsoft
Location
Montreal, QC · ET (UTC-5)
Experience
11+ years experience
Education
Western University
Languages
English, French
Collaborating
Message Connect

Overview

11 years in product management, the last 3 at Microsoft, where I work on the growth team. Launched the growth product in 14 markets. Grew growth revenue from $8 million to $26 million ARR. Before that: Ubisoft and Amazon. Former debater; now I argue with spreadsheets.

Good reasons to reach out
  • Collaborators for my side project
  • Questions about onboarding and activation
  • Speaking or podcast invitations
Please don't message about
  • Agency or outsourcing pitches
  • Offshore staffing offers
Skills
SQLuser researchexperimentationgrowthlifecycle
CollaboratingLooking to collaborate
closes in 3 months

Looking for collaborators on an open-source growth toolkit

Project
An open-source growth toolkit
Skills needed
Design, user research
Time commitment
A few hours a week
Outcome
Small product with real users

Weekends only. Async-first.

Montreal, QClifecycleexperimentationuser research
Open

Experience

  1. Senior Product Manager
    Mar 2024 - Present
    Microsoft · 2 yr 8 mo · Full-time · Montreal, QC
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
    • Grew growth revenue from $1 million to $35 million ARR.
  2. Associate Product Manager
    Apr 2022 - Mar 2024
    Ubisoft · 1 yr 11 mo · Full-time · Montreal, QC
    • Took growth activation from 32% to 36% in three quarters.
  3. Product Manager
    Mar 2019 - Jan 2022
    Amazon · 2 yr 10 mo · Contract · Montreal, QC
    • Grew growth revenue from $5 million to $43 million ARR.
    • Took growth activation from 34% to 36% in three quarters.
  4. Product Manager
    Nov 2016 - Mar 2019
    Manulife · 2 yr 4 mo · Full-time · Montreal, QC
    • Took growth activation from 32% to 46% in three quarters.
  5. Associate Product Manager
    Oct 2015 - Nov 2016
    TD Bank · 1 yr 1 mo · Full-time · Montreal, QC
    • Grew growth revenue from $4 million to $19 million ARR.

References

No references yet.

Education

  1. Western University
    HBA, Business Administration
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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