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Asmae Chraibi

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Product Designer at KPMG | ex-Equity Bank

Works at
KPMG
Location
Casablanca, Morocco · UTC+1
Experience
4+ years experience
Education
University of Lagos
Languages
English, Arabic, French

Overview

I've spent 4 years on B2B dashboards - first at M-KOPA, now at KPMG. Ran 120 usability sessions and turned them into a research repository. Before that: Equity Bank and M-KOPA. Jazz piano, badly.

Good reasons to reach out
  • Second opinions on Figma decisions
Please don't message about
  • SEO and link-building offers
  • Offshore staffing offers
  • Crypto token projects

Fastest replies in the morning

Skills
information architecturedata visualisationFigma

Experience

  1. Product Designer
    Sep 2025 - Present
    KPMG · 1 yr 2 mo · Full-time · Casablanca, Morocco
    • Shipped the enterprise redesign that lifted task completion 35%.
    • Built a component library 66 engineers ship with every day.
    • Cut support tickets about enterprise by 24% with clearer copy and states.
  2. Product Designer
    Jun 2023 - Sep 2025
    Equity Bank · 2 yr 3 mo · Full-time · Casablanca, Morocco
    • Cut support tickets about enterprise by 32% with clearer copy and states.
  3. Product Designer
    Oct 2022 - Jun 2023
    M-KOPA · 8 mo · Full-time · Casablanca, Morocco
    • Ran 87 usability sessions and turned them into a research repository.

Projects

Conference talk: lessons from enterprise
2026

What went wrong and what worked while scaling B2B dashboards.

References

No references yet.

Education

  1. University of Lagos
    BSc, Visual Communication
    2017 - 2021

Details

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