Athira Arumugam

S

Product Marketing Manager, Ripple Mobility - sales enablement · competitive intelligence · launches

Ripple Mobility
Bengaluru, India · IST (UTC+5:30)
5+ years experience
Manipal Institute of Technology
English, Hindi, Kannada
Open to work
Messaging unavailable

Overview

Currently at Ripple Mobility, where I work on product marketing. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. Launched 18 campaigns, 5 of them in new markets. Most at home with sales enablement and positioning.

Good reasons to reach out
  • Roles in payments
  • Speaking or podcast invitations
  • Working sessions on pricing
Please don't message about
  • Sales demos
  • Offshore staffing offers
  • Agency or outsourcing pitches

Replies between meetings, usually same day

Skills
competitive intelligencelaunchespositioningpricingsales enablement
Open to workLooking for a role
closes in 3 months

Open to Product Marketing Manager roles at pre-seed media companies

Target roles
Product Marketing Manager
Level
Mid
Industries
Fintech, Developer tools
Work mode
Remote
Available
90 days notice
Work authorization
Indian citizen, open to relocating
What I'm looking for
A team that ships weekly and owns payments end to end.
Not interested in
Pure people management

5 years in product marketing. Strongest at positioning and launches. Available from next month.

Bengaluru, Indiacompetitive intelligencepositioninglaunches
Open

Experience

  1. Product Marketing Manager
    Feb 2024 - Present
    Ripple Mobility · 2 yr 8 mo · Full-time · Bengaluru, India
    • Ran 63 customer interviews before writing the first spec.
    • Launched the payments product in 4 markets.
  2. Marketing Associate
    Oct 2021 - Feb 2024
    McKinsey & Company · 2 yr 4 mo · Full-time · Bengaluru, India
    • Launched 15 campaigns, 2 of them in new markets.

Projects

Side project: a reading list app
2023

Built with positioning and sales enablement. 1535 people used it last year.

Write-up: payments in practice
2023

A long-form guide to payments for people starting out.

References

No references yet.

Education

  1. Manipal Institute of Technology
    B.Tech, Journalism
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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