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Overview
I've spent 8 years on content and SEO - first at Mastercard, now at Northgate Networks. Launched 20 campaigns, 6 of them in new markets. Hired and trained a content team of 7. Before that: KPMG and Mastercard.
Good reasons to reach out
- Thoughtful intros to people in my field
- Second opinions on content strategy decisions
Please don't message about
- SEO and link-building offers
- Paid follower schemes
Prefers short, specific messages
Skills
editorialcopywritingcontent strategyanalytics
Experience
- Content Marketing LeadMay 2023 - PresentNorthgate Networks · 3 yr 6 mo · Full-time · Chennai, India
- Hired and trained a content team of 8.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Built a library of 715 articles that still drives sign-ups.
- Marketing AssociateApr 2020 - May 2023KPMG · 3 yr 1 mo · Full-time · Chennai, India
- Grew organic traffic from 191k to 1621k monthly visits.
- Marketing AssociateOct 2018 - Dec 2019Mastercard · 1 yr 2 mo · Full-time · Chennai, India
- Grew organic traffic from 188k to 1354k monthly visits.
Projects
Side project: a recipe search engine
2022Built with editorial and analytics. 3591 people used it last year.
Open-source copywriting toolkit
2022A small library for content and SEO that 830 developers star on GitHub.
References
No references yet.
Education
- IIM BangaloreMBA, Business Administration2020 - 2022
- PSG College of TechnologyB.E., Marketing2014 - 2018
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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