Bhavana Karthikeyan

S

Growth Marketing Manager at Reliance Jio · Performance marketing · creative testing, paid social

Reliance Jio
Coimbatore, India · IST (UTC+5:30)
6+ years experience
IIM Bangalore
English, Hindi, Tamil
Learning
Messaging unavailable

Overview

I work on performance marketing at Reliance Jio in Coimbatore. Ran 852 creative tests a year across paid social. Hired and trained a acquisition team of 11. Most at home with paid social and creative testing. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Mentors who have done this before
  • Second opinions on paid social decisions
Please don't message about
  • SEO and link-building offers
  • Agency or outsourcing pitches

Prefers short, specific messages

Skills
eventsGoogle Adscreative testingpaid social
LearningLearning something
closes in 3 months

Looking for feedback on my first product spec from someone in public sector tech

Goal
Move from individual contributor to leading a small acquisition team.
Where I am now
Some experience
Ideal mentor
Someone who has worked in performance marketing for a few years
Cadence
Every two weeks
What I can offer back
Help with frontend work

6 years in so far. Looking for honest feedback, once or twice a month.

Coimbatore, Indiaeventsgoogle adscreative testing
Open

Experience

  1. Growth Marketing Manager
    Dec 2022 - Present
    Reliance Jio · 3 yr 10 mo · Full-time · Coimbatore, India
    • Launched 15 campaigns, 3 of them in new markets.
    • Hired and trained a acquisition team of 8.
    • Ran 531 creative tests a year across paid social.
  2. Marketing Associate
    Jan 2021 - Dec 2022
    Tata Motors · 1 yr 11 mo · Full-time · Coimbatore, India
    • Launched 5 campaigns, 4 of them in new markets.

Projects

Performance marketing benchmark
2022

Reproducible benchmarks comparing events and paid social on real workloads.

Open-source paid social toolkit
2022

A small library for performance marketing that 877 developers star on GitHub.

References

No references yet.

Education

  1. IIM Bangalore
    MBA, Business Administration
    2021 - 2023
  2. St. Xavier's College, Mumbai
    B.A., Communications
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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