Blake Cole

Content Marketing Lead at Shopify | ex-Amazon

Shopify

San Jose, CA · PT (UTC-8)

8+ years experience

University of Illinois Urbana-Champaign

English

Messaging unavailable

Overview

I've spent 9 years on content and SEO - first at Atlassian, now at Shopify. Hired and trained a content team of 10. Grew organic traffic from 88k to 1971k monthly visits. Before that: Amazon and Lyft. Most at home with paid social and copywriting. Jazz piano, badly.

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Skills

paid socialcontent strategyanalyticscopywritingeditorial

Experience

Content Marketing Lead
Oct 2025 - Present
Shopify · 1 yr · Full-time · San Jose, CA
- Launched 10 campaigns, 5 of them in new markets.
- Hired and trained a content team of 7.
Marketing Associate
Jul 2022 - Oct 2025
Amazon · 3 yr 3 mo · Full-time · San Jose, CA
- Launched 11 campaigns, 2 of them in new markets.
- Built a library of 851 articles that still drives sign-ups.
Growth Marketing Manager
Sep 2020 - Jul 2022
Lyft · 1 yr 10 mo · Full-time · San Jose, CA
- Grew organic traffic from 91k to 1844k monthly visits.
Marketing Associate
May 2018 - Aug 2020
Atlassian · 2 yr 3 mo · Full-time · San Jose, CA
- Launched 7 campaigns, 4 of them in new markets.

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Education

University of Illinois Urbana-Champaign
BS, Communications
2013 - 2017

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