Brandon Warren

Head of Marketing at Nectar Systems · CRM, Braze

Nectar Systems

New York, NY · ET (UTC-5)

11+ years experience

Booth School of Business

English

Messaging unavailable

Overview

15 years in marketing, the last 1 at Nectar Systems, where I lead the lifecycle team. Lifted 90-day retention 11 points with lifecycle programs. Before that: Starbucks and Etsy. Jazz piano, badly.

Good reasons to reach out

Questions about lifecycle marketing
Thoughtful intros to people in my field
Working sessions on retention

Please don't message about

Guest post swaps
Generic networking requests
SEO and link-building offers

Skills

CRMemailretentionBrazesegmentation

Experience

Head of Marketing
Jul 2025 - Present
Nectar Systems · 1 yr 3 mo · Full-time · New York, NY
- Lifted 90-day retention 13 points with lifecycle programs.
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Hired and trained a lifecycle team of 7.
Product Marketing Manager
Feb 2022 - Jul 2025
Starbucks · 3 yr 5 mo · Full-time · New York, NY
- Grew marketplace revenue from $4 million to $23 million ARR.
Growth Marketing Manager
Apr 2020 - Oct 2021
Etsy · 1 yr 6 mo · Full-time · New York, NY
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Launched 6 campaigns, 3 of them in new markets.
Content Marketing Lead
Jan 2018 - Apr 2020
Visa · 2 yr 3 mo · Full-time · New York, NY
- Hired and trained a lifecycle team of 4.
Product Marketing Manager
Aug 2015 - Jan 2018
Twilio · 2 yr 5 mo · Full-time · New York, NY
- Took care activation from 35% to 44% in three quarters.

References

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Education

Booth School of Business
MBA, Business Administration
2013 - 2015
University of Pennsylvania
BS, Marketing
2006 - 2010

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