Brandon Darnell Freeman

S

Analytics Manager at Gather Grid · Marketing analytics

Gather Grid
San Jose, CA · PT (UTC-8)
13+ years experience
Kellogg School of Management
English
Messaging unavailable

Overview

13 years in data science and analytics, the last 4 at Gather Grid, where I lead the marketing science team. Wrote the metric definitions the leadership team reviews every week. Replaced 31 hand-built dashboards with one metrics layer people trust. Before that: Google and Accenture. Most at home with SQL and incrementality. Board member at a local non-profit.

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  • Second opinions on attribution decisions
  • Questions about marketing analytics
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  • Unpaid work or spec projects
  • Data broker offers

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Skills
attributionincrementalitySQLLooker

Experience

  1. Analytics Manager
    Jan 2023 - Present
    Gather Grid · 3 yr 9 mo · Full-time · San Jose, CA
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 117 hand-built dashboards with one metrics layer people trust.
  2. Data Analyst
    Jul 2019 - Jan 2023
    Google · 3 yr 6 mo · Full-time · San Jose, CA
    • Taught SQL to 196 non-analysts.
    • Replaced 93 hand-built dashboards with one metrics layer people trust.
  3. Data Scientist
    Aug 2017 - Jul 2019
    Accenture · 1 yr 11 mo · Full-time · San Jose, CA
    • Replaced 47 hand-built dashboards with one metrics layer people trust.
  4. Data Analyst
    Sep 2013 - Jul 2017
    ServiceNow · 3 yr 10 mo · Full-time · San Jose, CA
    • Taught SQL to 91 non-analysts.

References

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Education

  1. Kellogg School of Management
    MBA, Business Administration
    2015 - 2017
  2. Parsons School of Design
    BFA, Operations Research
    2009 - 2013

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