Brian Palmer

Group Product Manager at Thistle Studio · AI features · user research, LLM products

Thistle Studio

Chicago, IL · CT (UTC-6)

13+ years experience

NYU

English, Mandarin

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Overview

I've spent 16 years on AI features - first at Atlassian, now at Thistle Studio. Launched the AI products product in 13 markets. Before that: Coinbase and Johnson & Johnson.

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Second opinions on LLM products decisions
Thoughtful intros to people in my field

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Offshore staffing offers
SEO and link-building offers

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Skills

LLM productsevaluationproduct strategyuser research

Experience

Group Product Manager
Dec 2025 - Present
Thistle Studio · 10 mo · Full-time · Chicago, IL
- Took AI products activation from 27% to 57% in three quarters.
- Ran 182 customer interviews before writing the first spec.
Senior Product Manager
Nov 2022 - Dec 2025
Coinbase · 3 yr 1 mo · Full-time · Chicago, IL
- Launched the AI products product in 4 markets.
Senior Product Manager
Oct 2020 - Nov 2022
Johnson & Johnson · 2 yr 1 mo · Full-time · Chicago, IL
- Launched the AI products product in 4 markets.
Associate Product Manager
Oct 2017 - Oct 2020
American Express · 3 yr · Full-time · Chicago, IL
- Ran 72 customer interviews before writing the first spec.
- Grew AI products revenue from $8 million to $26 million ARR.
Associate Product Manager
Dec 2013 - Oct 2017
Atlassian · 3 yr 10 mo · Full-time · Chicago, IL
- Launched the AI products product in 6 markets.
- Grew AI products revenue from $8 million to $55 million ARR.

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Education

NYU
BA, Business Administration
2006 - 2010

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