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Brooke Willis

Sample profile

Group Product Manager at VMware · Payments · pricing, SQL

Works at
VMware
Location
Atlanta, GA · ET (UTC-5)
Experience
13+ years experience
Education
Kellogg School of Management
Languages
English
Advising
Message Connect

Overview

Based in Atlanta. I lead payments at VMware. Grew payments revenue from $3 million to $32 million ARR. Most at home with pricing and product strategy. Board member at a local non-profit.

Good reasons to reach out
  • Advice on payments
  • Working sessions on fraud
  • Second opinions on SQL decisions
  • Questions about payments
Please don't message about
  • Crypto token projects
  • Feature requests for my employer's product

Replies within two days

Skills
fraudSQLpricingcheckoutproduct strategy
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: payments and product strategy

Topics
payments, pricing, fraud
Format
Async reviews
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
First-time founders

15 years of payments. Can review plans, decks and hiring loops.

Atlanta, GA · remote OKpricingcheckoutsql
Open

Experience

  1. Group Product Manager
    Jun 2022 - Present
    VMware · 4 yr 5 mo · Full-time · Atlanta, GA
    • Grew payments revenue from $6 million to $54 million ARR.
    • Ran 107 customer interviews before writing the first spec.
  2. Associate Product Manager
    Oct 2019 - Mar 2022
    Amazon · 2 yr 5 mo · Contract · Atlanta, GA
    • Took payments activation from 26% to 38% in three quarters.
    • Cut time-to-first-value for new payments customers from 21 days to 2.
  3. Associate Product Manager
    Dec 2017 - Oct 2019
    Databricks · 1 yr 10 mo · Full-time · Atlanta, GA
    • Grew payments revenue from $6 million to $15 million ARR.
  4. Associate Product Manager
    Jul 2016 - Dec 2017
    Wayfair · 1 yr 5 mo · Full-time · Atlanta, GA
    • Took payments activation from 23% to 52% in three quarters.
  5. Product Manager
    Sep 2013 - Jul 2016
    Dell Technologies · 2 yr 10 mo · Contract · Atlanta, GA
    • Took payments activation from 30% to 55% in three quarters.

Projects

Write-up: payments in practice
2023

A long-form guide to payments for people starting out.

Open-source checkout toolkit
2022

A small library for payments that 508 developers star on GitHub.

References

No references yet.

Education

  1. Kellogg School of Management
    MBA, Business Administration
    2011 - 2013
  2. Boston University
    BS, Design
    2006 - 2010

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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