Charmaine Yan Ma

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Growth Marketing Manager at Arcadia Group · Performance marketing · paid social, attribution

Arcadia Group
Singapore · SGT (UTC+8)
4+ years experience
Peking University
English, Mandarin
Messaging unavailable

Overview

Currently at Arcadia Group, where I work on performance marketing. Launched 19 campaigns, 2 of them in new markets. Most at home with creative testing and attribution.

Good reasons to reach out
  • Second opinions on CAC/LTV decisions
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  • SEO and link-building offers
  • Courses and coaching offers
Skills
Google AdsCAC/LTVpaid socialattributioncreative testing

Experience

  1. Growth Marketing Manager
    Oct 2022 - Present
    Arcadia Group · 4 yr · Full-time · Singapore
    • Cut blended CAC by 29% while doubling spend.
    • Hired and trained a acquisition team of 12.

References

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Education

  1. Peking University
    BSc, Business Administration
    2018 - 2022

Details

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