Daniel David Lin

S

Head of Marketing at Tandem Ops · Lifecycle marketing · segmentation, retention

Tandem Ops
New York, NY · ET (UTC-5)
9+ years experience
Rice University
English
Co-founder
Messaging unavailable

Overview

9 years in marketing, the last 4 at Tandem Ops, where I lead the lifecycle team. Lifted 90-day retention 7 points with lifecycle programs. Trail runner and occasional climber.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • Generic networking requests
  • Agency or outsourcing pitches

Answers in batches on Fridays

Skills
retentionemailsegmentationBrazeCRM
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for cross-border payouts for farmer cooperatives

The idea
Cross-border payouts for farmer cooperatives
Stage
Customer interviews
I bring
4 years in lifecycle marketing
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
New York or remote

I bring 9 years of lifecycle marketing (currently Tandem Ops). Ideally you've run operations in Southeast Asia. Have a working prototype and design partners.

New York, NYemailbrazecrm
Open

Experience

  1. Head of Marketing
    Dec 2022 - Present
    Tandem Ops · 3 yr 10 mo · Full-time · New York, NY
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Lifted 90-day retention 6 points with lifecycle programs.
  2. Growth Marketing Manager
    Jan 2019 - Oct 2022
    MongoDB · 3 yr 9 mo · Full-time · New York, NY
    • Hired and trained a lifecycle team of 11.
    • Lifted 90-day retention 7 points with lifecycle programs.
  3. Marketing Associate
    Oct 2017 - Jan 2019
    Spotify · 1 yr 3 mo · Full-time · New York, NY
    • Launched 18 campaigns, 6 of them in new markets.
    • Lifted 90-day retention 5 points with lifecycle programs.

References

No references yet.

Education

  1. Rice University
    BA, Marketing
    2012 - 2016

Details

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