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Deirdre Hughes

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Content Marketing Lead, NatWest - editorial · content strategy · analytics

Works at
NatWest
Location
Dublin, Ireland · GMT (UTC+0)
Experience
8+ years experience
Education
London Business School
Languages
English
Open to work
Message Connect

Overview

Content Marketing Lead at NatWest, focused on content and SEO. Built a library of 391 articles that still drives sign-ups. Grew organic traffic from 47k to 1582k monthly visits. Before that: KPMG and Sainsbury's.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on editorial
Please don't message about
  • SEO and link-building offers
  • Guest post swaps

Replies on weekends

Skills
analyticscopywritingcontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in mobility, Dublin or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Consumer apps, AI infrastructure
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in Ireland
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Agencies and outsourcing firms

8 years in content and SEO. Strongest at copywriting and content strategy. Can start in about six weeks.

Dublin, Ireland · remote OKanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Sep 2023 - Present
    NatWest · 3 yr 2 mo · Full-time · Dublin, Ireland
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 12.
  2. Growth Marketing Manager
    Apr 2022 - Sep 2023
    KPMG · 1 yr 5 mo · Full-time · Dublin, Ireland
    • Built a library of 874 articles that still drives sign-ups.
  3. Marketing Associate
    Mar 2019 - Apr 2022
    Sainsbury's · 3 yr 1 mo · Full-time · Dublin, Ireland
    • Built a library of 210 articles that still drives sign-ups.

Projects

Write-up: content and SEO in practice
2024

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. London Business School
    MBA, Business Administration
    2018 - 2020
  2. University College Dublin
    BSc, Economics
    2015 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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