Derek Wang

S

Senior Brand Manager at AT&T · agency management, campaigns

AT&T
San Francisco, CA · PT (UTC-8)
8+ years experience
Wharton
English
CollaboratingOpen to work
Messaging unavailable

Overview

8 years in marketing, the last 2 at AT&T, where I work on the brand team. Hired and trained a brand team of 12. Launched 12 campaigns, 4 of them in new markets. Before that: Etsy and Ford. I host a monthly meetup on brand.

Good reasons to reach out
  • Roles in brand
  • Collaborators for my side project
  • Thoughtful intros to people in my field
  • Working sessions on agency management
  • Second opinions on brand strategy decisions
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects
  • Paid follower schemes
Skills
community buildingstorytellingagency managementbrand strategycampaignsconsumer insight
CollaboratingLooking to collaborate
closes in 3 months

Building a free course on brand strategy for students - need co-instructors

Project
A free course on brand strategy for students - need co-instructors
Skills needed
Backend, Frontend
Time commitment
Weekends
Outcome
Open-source release

No money involved, just a good project. Some groundwork already done.

San Francisco, CAstorytellingagency managementcommunity building
Open
Open to workLooking for a role
closes in 3 months

Next role: Brand Manager in edtech, San Francisco or hybrid

Target roles
Brand Manager
Level
Mid
Industries
B2B SaaS, Logistics
Work mode
Hybrid
Available
60 days notice
Work authorization
Authorized to work in the CA
What I'm looking for
Scope to lead brand work, with a manager who gives direct feedback.
Not interested in
Night shifts

8 years in brand. Strongest at storytelling and consumer insight. Open to the right conversation.

San Francisco, CAconsumer insightbrand strategystorytelling
Open

Experience

  1. Senior Brand Manager
    Apr 2025 - Present
    AT&T · 1 yr 6 mo · Full-time · San Francisco, CA
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a brand team of 6.
    • Launched 13 campaigns, 6 of them in new markets.
  2. Growth Marketing Manager
    Feb 2022 - Apr 2025
    Etsy · 3 yr 2 mo · Full-time · San Francisco, CA
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2018 - Feb 2022
    Ford · 3 yr 4 mo · Full-time · San Francisco, CA
    • Launched 16 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. Wharton
    MBA, Business Administration
    2018 - 2020
  2. Yale University
    BA, Business Administration
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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