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Overview
Based in Singapore. I lead B2B SaaS platforms at REA Group. Cut time-to-first-value for new platform customers from 19 days to 1. Before that: VNG and Shopee. Most at home with B2B SaaS and pricing & packaging. Learning Japanese, slowly.
Good reasons to reach out
- Second opinions on B2B SaaS decisions
Please don't message about
- Sales demos
- Agency or outsourcing pitches
- Feature requests for my employer's product
Skills
user researchroadmappingpricing & packagingenterpriseB2B SaaSAPIs
Experience
- Director of ProductMar 2023 - PresentREA Group · 3 yr 8 mo · Full-time · Singapore
- Took platform activation from 30% to 40% in three quarters.
- Killed 4 features nobody used and shipped the 3 that customers asked for.
- Group Product ManagerMay 2021 - Mar 2023VNG · 1 yr 10 mo · Full-time · Singapore
- Launched the platform product in 6 markets.
- Associate Product ManagerMay 2018 - May 2021Shopee · 3 yr · Full-time · Singapore
- Grew platform revenue from $7 million to $56 million ARR.
- Launched the platform product in 5 markets.
- Senior Product ManagerFeb 2016 - May 2018Telstra · 2 yr 3 mo · Full-time · Singapore
- Cut time-to-first-value for new platform customers from 10 days to 1.
- Ran 57 customer interviews before writing the first spec.
- Product ManagerSep 2014 - Feb 2016Accenture · 1 yr 5 mo · Full-time · Singapore
- Ran 88 customer interviews before writing the first spec.
Projects
Side project: a recipe search engine
2023Built with user research and B2B SaaS. 3422 people used it last year.
Open-source B2B SaaS toolkit
2023A small library for B2B SaaS platforms that 443 developers star on GitHub.
References
No references yet.
Education
- HKUSTBEng, Business Administration2006 - 2010
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