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Dewi Wibowo

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Director of Product at REA Group · B2B SaaS platforms · pricing & packaging, APIs

Works at
REA Group
Location
Singapore · SGT (UTC+8)
Experience
12+ years experience
Education
HKUST
Languages
English, Mandarin

Overview

Based in Singapore. I lead B2B SaaS platforms at REA Group. Cut time-to-first-value for new platform customers from 19 days to 1. Before that: VNG and Shopee. Most at home with B2B SaaS and pricing & packaging. Learning Japanese, slowly.

Good reasons to reach out
  • Second opinions on B2B SaaS decisions
Please don't message about
  • Sales demos
  • Agency or outsourcing pitches
  • Feature requests for my employer's product
Skills
user researchroadmappingpricing & packagingenterpriseB2B SaaSAPIs

Experience

  1. Director of Product
    Mar 2023 - Present
    REA Group · 3 yr 8 mo · Full-time · Singapore
    • Took platform activation from 30% to 40% in three quarters.
    • Killed 4 features nobody used and shipped the 3 that customers asked for.
  2. Group Product Manager
    May 2021 - Mar 2023
    VNG · 1 yr 10 mo · Full-time · Singapore
    • Launched the platform product in 6 markets.
  3. Associate Product Manager
    May 2018 - May 2021
    Shopee · 3 yr · Full-time · Singapore
    • Grew platform revenue from $7 million to $56 million ARR.
    • Launched the platform product in 5 markets.
  4. Senior Product Manager
    Feb 2016 - May 2018
    Telstra · 2 yr 3 mo · Full-time · Singapore
    • Cut time-to-first-value for new platform customers from 10 days to 1.
    • Ran 57 customer interviews before writing the first spec.
  5. Product Manager
    Sep 2014 - Feb 2016
    Accenture · 1 yr 5 mo · Full-time · Singapore
    • Ran 88 customer interviews before writing the first spec.

Projects

Side project: a recipe search engine
2023

Built with user research and B2B SaaS. 3422 people used it last year.

Open-source B2B SaaS toolkit
2023

A small library for B2B SaaS platforms that 443 developers star on GitHub.

References

No references yet.

Education

  1. HKUST
    BEng, Business Administration
    2006 - 2010

Details

Compensation expectations
What they are targeting for their next role.
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