Dhruv Puneet Srivastava

S

Data Scientist at Northgate Group · Marketing analytics · incrementality, R

Northgate Group
Mumbai, India · IST (UTC+5:30)
2+ years experience
College of Engineering, Pune
English, Hindi, Marathi
Open to work
Messaging unavailable

Overview

I work on marketing analytics at Northgate Group in Mumbai. Built the marketing science models now used in 4 product decisions a quarter. Most at home with R and Looker. Learning to draw.

Good reasons to reach out
  • Roles in marketing analytics
  • Questions about marketing analytics
Please don't message about
  • Survey or panel invitations
  • Generic networking requests
  • Agency or outsourcing pitches

Travels often; replies within 48 hours

Skills
marketing mix modellingincrementalityLookerattributionR
Open to workLooking for a role
closes in 3 months

Senior Data Scientist roles in wealth management - Mumbai or remote

Target roles
Senior Data Scientist
Level
Senior
Industries
E-commerce, B2B SaaS
Work mode
On-site
Available
Immediately
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series A) where marketing analytics is core to the product.
Not interested in
Contract-only roles

2 years in marketing analytics. Strongest at attribution and Looker. Serving notice now.

Mumbai, India · remote OKincrementalityattributionlooker
Open

Experience

  1. Data Scientist
    Mar 2026 - Present
    Northgate Group · 7 mo · Full-time · Mumbai, India
    • Taught SQL to 43 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  2. Data Analyst
    Oct 2024 - Mar 2026
    Myntra · 1 yr 5 mo · Full-time · Mumbai, India
    • Replaced 103 hand-built dashboards with one metrics layer people trust.

Projects

Side project: a commute planner
2023

Built with marketing mix modelling and R. 1693 people used it last year.

Write-up: marketing analytics in practice
2022

A long-form guide to marketing analytics for people starting out.

References

No references yet.

Education

  1. College of Engineering, Pune
    B.Tech, Statistics
    2020 - 2024

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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