Dov Barak

S

Senior Brand Manager, Noon - storytelling · brand strategy · campaigns

Noon
Tel Aviv, Israel · IST (UTC+2)
6+ years experience
London Business School Dubai
English, Hebrew
Messaging unavailable

Overview

Currently at Noon, where I work on brand. Hired and trained a brand team of 9. Most at home with brand strategy and consumer insight. I teach a weekend class on storytelling.

Good reasons to reach out
  • Second opinions on consumer insight decisions
  • Questions about brand
Please don't message about
  • Agency or outsourcing pitches
  • Crypto token projects

Slower in the last week of each quarter

Skills
agency managementbrand strategyconsumer insightstorytellingcampaigns

Experience

  1. Senior Brand Manager
    Dec 2025 - Present
    Noon · 10 mo · Full-time · Tel Aviv, Israel
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Launched 11 campaigns, 4 of them in new markets.
  2. Marketing Associate
    Jul 2022 - Dec 2025
    Careem · 3 yr 5 mo · Full-time · Tel Aviv, Israel
    • Launched 6 campaigns, 5 of them in new markets.
  3. Marketing Associate
    Jan 2021 - Jul 2022
    Boston Consulting Group · 1 yr 6 mo · Full-time · Tel Aviv, Israel
    • Launched 19 campaigns, 3 of them in new markets.

Projects

Write-up: brand in practice
2023

A long-form guide to brand for people starting out.

References

No references yet.

Education

  1. London Business School Dubai
    EMBA, Business Administration
    2020 - 2022
  2. Hebrew University of Jerusalem
    BSc, Communications
    2015 - 2019

Details

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