Efua Ofori

Co-founder & COO, Kestrel Analytics - hiring · go-to-market · fundraising

Kestrel Analytics

Accra, Ghana · GMT (UTC+0)

8+ years experience

University of Lagos

English, Twi

Raising

Messaging unavailable

Overview

I started Kestrel Analytics to fix vertical SaaS for clinics for teams who were tired of the workarounds. Signed 86 paying customers, 16 of them enterprises. Previously built and sold a small vertical SaaS for clinics company. Most at home with fundraising and healthcare. I write a small newsletter about vertical SaaS for clinics.

Good reasons to reach out

Investors who back our stage and sector
Early customers and design partners

Please don't message about

SEO and link-building offers
Paid accelerator offers

Best reached early in the week

Skills

go-to-markethealthcarehiringfundraising

RaisingRaising capital

closes in 3 months

Raising a $12M pre-seed for carbon accounting for insurers

Stage: Pre-seed
Raising: $12M
Instrument: Priced round
Committed so far: $704k from angels
Lead investor: Looking for a lead
Traction: 88 paying customers after 8 months
Use of funds: Engineering hires and the first sales team

88 paying customers after 8 months. Looking for investors who know biotech and can help with hiring.

Accra, Ghana · remote OKhiringgo-to-marketfundraising

Open

Experience

Co-founder & COO
Apr 2022 - Present
Kestrel Analytics · 4 yr 6 mo · Full-time · Accra, Ghana
- Signed 384 paying customers, 8 of them enterprises.
- Took Kestrel Analytics from zero to $7 million ARR.
- Previously built and sold a small vertical SaaS for clinics company.
Associate Product Manager
Aug 2019 - Jan 2022
Ecobank · 2 yr 5 mo · Full-time · Accra, Ghana
- Killed 3 features nobody used and shipped the 3 that customers asked for.
- Ran 192 customer interviews before writing the first spec.
Associate Product Manager
Oct 2018 - Aug 2019
Interswitch · 10 mo · Full-time · Accra, Ghana
- Launched the care product in 13 markets.
- Took care activation from 18% to 49% in three quarters.

Projects

Vertical SaaS for clinics benchmark

2023

Reproducible benchmarks comparing go-to-market and fundraising on real workloads.

Side project: a habit tracker

2022

Built with healthcare and fundraising. 2094 people used it last year.

References

No references yet.

Education

University of Lagos
BSc, Computer Science
2013 - 2017

Details

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