Elise Willems

Overview

Chief Product Officer at Pillar Pay, focused on lending. Killed 7 features nobody used and shipped the 2 that customers asked for. Before that: H&M Group and Accenture. Most at home with credit and underwriting.

Best reached early in the week

Experience

1. Chief Product Officer

   Oct 2023 - Present
   Pillar Pay · 3 yr 1 mo · Contract · Amsterdam, Netherlands
   • Ran 200 customer interviews before writing the first spec.
   • Took lending activation from 27% to 52% in three quarters.
   • Cut time-to-first-value for new lending customers from 10 days to 2.
2. Senior Product Manager

   Aug 2021 - Oct 2023
   H&M Group · 2 yr 2 mo · Full-time · Amsterdam, Netherlands
   • Took lending activation from 18% to 48% in three quarters.
   • Ran 107 customer interviews before writing the first spec.
3. Group Product Manager

   Jun 2018 - Aug 2021
   Accenture · 3 yr 2 mo · Full-time · Amsterdam, Netherlands
   • Cut time-to-first-value for new lending customers from 10 days to 1.
   • Took lending activation from 20% to 41% in three quarters.
4. Director of Product

   Dec 2015 - Jun 2018
   Revolut · 2 yr 6 mo · Full-time · Amsterdam, Netherlands
   • Killed 5 features nobody used and shipped the 4 that customers asked for.
5. Associate Product Manager

   Sep 2013 - Dec 2015
   Cabify · 2 yr 3 mo · Full-time · Amsterdam, Netherlands
   • Grew lending revenue from $8 million to $56 million ARR.

No references yet.

Education

1. Erasmus University Rotterdam

   MSc, Design
   2001 - 2003
2. University of Amsterdam

   BSc, Design
   1998 - 2001