Elizabeth Lowe

S

Founder at Fable Works · D2C food brands · marketing, consumer brands

Fable Works
Los Angeles, CA · PT (UTC-8)
10+ years experience
Stanford GSB
English
Raising
Messaging unavailable

Overview

Founder of Fable Works, working on D2C food brands. Previously built and sold a small D2C food brands company. Before that: Intel and Boeing. Most at home with consumer brands and supply chain. Learning Japanese, slowly.

Good reasons to reach out
  • Investors who back our stage and sector
  • Questions about D2C food brands
  • Working sessions on marketing
Please don't message about
  • Agency or outsourcing pitches
  • Generic networking requests

Best reached early in the week

Skills
supply chainmarketingconsumer brands
RaisingRaising capital
closes in 3 months

Series B round open - farm-input financing for kirana stores, 234 paying customers

Stage
Series B
Raising
$3M
Instrument
Priced round
Committed so far
$217k from an existing fund
Lead investor
Looking for a lead
Traction
234 paying customers after 22 months
Use of funds
Engineering hires and the first sales team

234 paying customers after 22 months. Looking for investors who know payments and can help with pricing.

Los Angeles, CAsupply chainconsumer brandsmarketing
Open

Experience

  1. Founder
    Mar 2023 - Present
    Fable Works · 3 yr 7 mo · Full-time · Los Angeles, CA
    • Signed 369 paying customers, 10 of them enterprises.
    • Grew the team to 85 people across 4 countries.
  2. Senior Product Manager
    Sep 2019 - Mar 2023
    Intel · 3 yr 6 mo · Full-time · Los Angeles, CA
    • Launched the logistics product in 11 markets.
    • Cut time-to-first-value for new logistics customers from 12 days to 1.
  3. Senior Product Manager
    Oct 2016 - Sep 2019
    Boeing · 2 yr 11 mo · Full-time · Los Angeles, CA
    • Launched the logistics product in 11 markets.
    • Killed 6 features nobody used and shipped the 3 that customers asked for.

Projects

D2C food brands benchmark
2025

Reproducible benchmarks comparing consumer brands and marketing on real workloads.

Open-source supply chain toolkit
2024

A small library for D2C food brands that 880 developers star on GitHub.

References

No references yet.

Education

  1. Stanford GSB
    MBA, Business Administration
    2019 - 2021
  2. Rhode Island School of Design
    BFA, Computer Science
    2012 - 2016

Details

Compensation expectations
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