Ethan Liam Clarke

S

Growth Marketing Manager at Ironbridge Consulting · email, segmentation

Ironbridge Consulting
Melbourne, Australia · AEST (UTC+10)
6+ years experience
INSEAD Singapore
English, Arabic
Messaging unavailable

Overview

I work on lifecycle marketing at Ironbridge Consulting in Melbourne. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Hired and trained a lifecycle team of 6. Before that: Woolworths Group and Lenovo. Most at home with email and segmentation.

Good reasons to reach out
  • Working sessions on CRM
  • Speaking or podcast invitations
  • Questions about lifecycle marketing
Please don't message about
  • Guest post swaps
  • Courses and coaching offers
  • Paid follower schemes

Checks messages twice a week

Skills
segmentationemailCRMBrazeretention

Experience

  1. Growth Marketing Manager
    Mar 2024 - Present
    Ironbridge Consulting · 2 yr 7 mo · Full-time · Melbourne, Australia
    • Lifted 90-day retention 6 points with lifecycle programs.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Launched 9 campaigns, 2 of them in new markets.
  2. Marketing Associate
    Oct 2021 - Mar 2024
    Woolworths Group · 2 yr 5 mo · Full-time · Melbourne, Australia
    • Launched 13 campaigns, 2 of them in new markets.
    • Lifted 90-day retention 4 points with lifecycle programs.
  3. Marketing Associate
    Aug 2020 - Aug 2021
    Lenovo · 1 yr · Full-time · Melbourne, Australia
    • Lifted 90-day retention 11 points with lifecycle programs.

Projects

Side project: a habit tracker
2025

Built with email and Braze. 4304 people used it last year.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2022 - 2024
  2. Vietnam National University
    BSc, Psychology
    2016 - 2020

Details

Compensation expectations
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