Sahana Reshma Nair

S

Analytics Manager, Ironbridge Consulting - marketing mix modelling · SQL · incrementality

Ironbridge Consulting
Chennai, India · IST (UTC+5:30)
11+ years experience
FMS Delhi
English, Hindi, Tamil
Messaging unavailable

Overview

Currently at Ironbridge Consulting, where I lead marketing analytics with a team of 55. Replaced 26 hand-built dashboards with one metrics layer people trust. Taught SQL to 187 non-analysts. Most at home with incrementality and Looker.

Good reasons to reach out
  • Questions about marketing analytics
  • Speaking or podcast invitations
  • Working sessions on attribution
Please don't message about
  • SEO and link-building offers
  • Survey or panel invitations
  • Agency or outsourcing pitches

Best reached early in the week

Skills
marketing mix modellingattributionLookerRSQLincrementality

Experience

  1. Analytics Manager
    May 2026 - Present
    Ironbridge Consulting · 5 mo · Full-time · Chennai, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 79 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 67 non-analysts.
  2. Data Scientist
    Mar 2023 - May 2026
    Mahindra Group · 3 yr 2 mo · Full-time · Chennai, India
    • Taught SQL to 144 non-analysts.
  3. Data Analyst
    Oct 2021 - Feb 2023
    Swiggy · 1 yr 4 mo · Full-time · Chennai, India
    • Wrote the metric definitions the leadership team reviews every week.
  4. Data Analyst
    Oct 2019 - Aug 2021
    ITC · 1 yr 10 mo · Full-time · Chennai, India
    • Taught SQL to 77 non-analysts.
    • Replaced 91 hand-built dashboards with one metrics layer people trust.
  5. Data Analyst
    Dec 2015 - Oct 2019
    Axis Bank · 3 yr 10 mo · Full-time · Chennai, India
    • Taught SQL to 123 non-analysts.

Projects

Side project: a commute planner
2026

Built with marketing mix modelling and attribution. 3175 people used it last year.

Marketing analytics benchmark
2023

Reproducible benchmarks comparing marketing mix modelling and attribution on real workloads.

References

No references yet.

Education

  1. FMS Delhi
    MBA, Business Administration
    2018 - 2020
  2. IIT Kanpur
    B.Tech, Statistics
    2011 - 2015

Details

Compensation expectations
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