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Farah Rizvi

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Director of Product at Flipkart · AI features · user research, prompt design

Works at
Flipkart
Location
Hyderabad, India · IST (UTC+5:30)
Experience
11+ years experience
Education
IIT Delhi
Languages
English, Hindi, Telugu

Overview

Director of Product at Flipkart, focused on AI features. Took AI products activation from 27% to 38% in three quarters. Ran 62 customer interviews before writing the first spec. Before that: ICICI Bank and BrowserStack. Most at home with evaluation and user research.

Good reasons to reach out
  • Questions about AI features
Please don't message about
  • Crypto token projects
  • Unpaid work or spec projects

Replies on weekends

Skills
MLmonetisationuser researchprompt designevaluation

Experience

  1. Director of Product
    Apr 2024 - Present
    Flipkart · 2 yr 7 mo · Full-time · Hyderabad, India
    • Killed 5 features nobody used and shipped the 2 that customers asked for.
    • Took AI products activation from 33% to 38% in three quarters.
  2. Associate Product Manager
    Jun 2021 - Apr 2024
    ICICI Bank · 2 yr 10 mo · Full-time · Hyderabad, India
    • Killed 8 features nobody used and shipped the 4 that customers asked for.
    • Ran 74 customer interviews before writing the first spec.
  3. Associate Product Manager
    Mar 2019 - Jun 2021
    BrowserStack · 2 yr 3 mo · Full-time · Hyderabad, India
    • Cut time-to-first-value for new AI products customers from 14 days to 1.
  4. Product Manager
    May 2017 - Mar 2019
    Airtel · 1 yr 10 mo · Full-time · Hyderabad, India
    • Ran 90 customer interviews before writing the first spec.
  5. Associate Product Manager
    Oct 2015 - May 2017
    Cognizant · 1 yr 7 mo · Full-time · Hyderabad, India
    • Launched the AI products product in 13 markets.
    • Cut time-to-first-value for new AI products customers from 9 days to 1.

References

No references yet.

Education

  1. IIT Delhi
    B.Tech, Engineering
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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