Fernanda Espinoza
SHead of Design at Delta HQ | ex-LATAM Airlines
- Delta HQ
- Santiago, Chile · CLT (UTC-4)
- 14+ years experience
- Tecnológico de Monterrey
- English, Spanish
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Overview
I lead B2B dashboards at Delta HQ in Santiago. Ran 96 usability sessions and turned them into a research repository. Cut support tickets about enterprise by 39% with clearer copy and states. Before that: LATAM Airlines and dLocal. Kannada theatre fan.
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- Working sessions on information architecture
- Second opinions on data visualisation decisions
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- Unpaid design tests
- SEO and link-building offers
- Generic networking requests
Replies on weekends
Skills
information architectureFigmadata visualisation
Experience
- Head of DesignMay 2023 - PresentDelta HQ · 3 yr 5 mo · Full-time · Santiago, Chile
- Brought the enterprise flows to WCAG 2.2 AA.
- Built a component library 44 engineers ship with every day.
- Shipped the enterprise redesign that lifted task completion 25%.
- UX ResearcherSep 2019 - May 2023LATAM Airlines · 3 yr 8 mo · Full-time · Santiago, Chile
- Ran 121 usability sessions and turned them into a research repository.
- UX ResearcherFeb 2016 - May 2019dLocal · 3 yr 3 mo · Full-time · Santiago, Chile
- Shipped the enterprise redesign that lifted task completion 30%.
- Brought the enterprise flows to WCAG 2.2 AA.
- Product DesignerJul 2013 - Feb 2016Uber · 2 yr 7 mo · Full-time · Santiago, Chile
- Shipped the enterprise redesign that lifted task completion 12%.
- Built a component library 23 engineers ship with every day.
- UX ResearcherOct 2012 - Jul 2013BBVA México · 9 mo · Full-time · Santiago, Chile
- Brought the enterprise flows to WCAG 2.2 AA.
- Shipped the enterprise redesign that lifted task completion 29%.
References
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Education
- Tecnológico de MonterreyIngeniería, Architecture2007 - 2011
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