Fernanda Machado

Overview

Director of Product at Brightline Financial, focused on developer products. Grew developer revenue from $7 million to $12 million ARR. Before that: EY and Mercado Libre. Most at home with technical product management and APIs. Chess on lunch breaks.

Slower in the last week of each quarter

Experience

1. Director of Product

   Oct 2023 - Present
   Brightline Financial · 3 yr · Full-time · São Paulo, Brazil
   • Ran 160 customer interviews before writing the first spec.
   • Took developer activation from 23% to 44% in three quarters.
   • Killed 8 features nobody used and shipped the 3 that customers asked for.
2. Senior Product Manager

   Oct 2021 - Oct 2023
   EY · 2 yr · Full-time · São Paulo, Brazil
   • Launched the developer product in 9 markets.
   • Grew developer revenue from $5 million to $13 million ARR.
3. Senior Product Manager

   Aug 2019 - Oct 2021
   Mercado Libre · 2 yr 2 mo · Full-time · São Paulo, Brazil
   • Ran 144 customer interviews before writing the first spec.
4. Senior Product Manager

   Aug 2017 - Jun 2019
   Petrobras · 1 yr 10 mo · Full-time · São Paulo, Brazil
   • Ran 173 customer interviews before writing the first spec.
   • Took developer activation from 25% to 57% in three quarters.
5. Associate Product Manager

   Nov 2015 - Aug 2017
   Amazon · 1 yr 9 mo · Contract · São Paulo, Brazil
   • Grew developer revenue from $3 million to $43 million ARR.

No references yet.

Education

1. Fundação Getulio Vargas

   Administração, Business Administration
   2009 - 2013