Finley Booth

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Founder & CEO at Yarrow Pay · enterprise sales, data

Yarrow Pay
Leeds, UK · GMT (UTC+0)
15+ years experience
Saïd Business School
English
Messaging unavailable

Overview

Founder & CEO of Yarrow Pay, working on climate analytics. Grew the team to 64 people across 4 countries. Before that: NatWest and Booking.com. Most at home with data and climate tech. I write a small newsletter about climate analytics.

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Skills
enterprise salesclimate techcarbon accountingdata

Experience

  1. Founder & CEO
    Mar 2023 - Present
    Yarrow Pay · 3 yr 7 mo · Full-time · Leeds, UK
    • Grew the team to 54 people across 2 countries.
    • Raised $24 million across 3 rounds.
    • Took Yarrow Pay from zero to $12 million ARR.
  2. Controller
    May 2020 - Feb 2023
    NatWest · 2 yr 9 mo · Full-time · Leeds, UK
    • Saved $9 million a year renegotiating vendor contracts.
    • Built the operating model the board used for a $62 million raise.
  3. Finance Director
    Sep 2016 - May 2020
    Booking.com · 3 yr 8 mo · Full-time · Leeds, UK
    • Took forecast accuracy to within 3% for 8 straight quarters.
  4. Finance Director
    Oct 2014 - Jul 2016
    Wise · 1 yr 9 mo · Full-time · Leeds, UK
    • Closed the books in 3 days, down from 15.
    • Built the operating model the board used for a $87 million raise.
  5. Financial Analyst
    Oct 2011 - Oct 2014
    Sainsbury's · 3 yr · Full-time · Leeds, UK
    • Closed the books in 5 days, down from 10.

Projects

Climate analytics benchmark
2025

Reproducible benchmarks comparing climate tech and enterprise sales on real workloads.

Open-source carbon accounting toolkit
2023

A small library for climate analytics that 507 developers star on GitHub.

References

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Education

  1. Saïd Business School
    MBA, Business Administration
    2010 - 2012
  2. Trinity College Dublin
    BA, Computer Science
    2007 - 2010

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