Florencia Luna

S

Principal at Harborview Partners · venture capital, brands

Harborview Partners
Lima, Peru · PET (UTC-5)
6+ years experience
IESE
English, Spanish
AdvisingInvesting
Messaging unavailable

Overview

Principal at Harborview Partners, backing consumer companies. Backed 16 founders at pre-seed and seed. Sit on 5 boards. Before that: Embraer and Google. Most at home with go-to-market and brands. Marathoner (10 so far).

Good reasons to reach out
  • Founders building in consumer
  • Advice on consumer
  • Thoughtful intros to people in my field
  • Questions about consumer
Please don't message about
  • Fund-of-funds solicitations
  • Offshore staffing offers

Replies on weekends

Skills
go-to-marketbrandsventure capitalmarketplaces
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: consumer and go-to-market

Topics
consumer, brands, marketplaces
Format
Office hours
Terms
Free for early founders
Capacity
A few async reviews a month
Best for
Seed to Series A teams

6 years of consumer. Can review plans, decks and hiring loops.

Lima, Peruventure capitalmarketplacesgo-to-market
Open
InvestingLooking to invest
closes in 3 months

Writing $50k cheques into seed consumer in the Nordics

Cheque size
$50k
Stages
Seed
Sectors
Consumer, B2B SaaS
Geographies
MENA
Lead or follow
Lead
Decision time
Within a month
How I help
Intros to operators in our network

Typically lead or co-lead. Portfolio support on pricing and enterprise sales.

Lima, Peru · remote OKmarketplacesgo-to-marketventure capital
Open

Experience

  1. Principal
    Jun 2025 - Present
    Harborview Partners · 1 yr 4 mo · Contract · Lima, Peru
    • Led or co-led 18 investments, 3 of them now at Series B or later.
    • Sit on 4 boards.
  2. Engagement Manager
    Aug 2022 - Apr 2025
    Embraer · 2 yr 8 mo · Full-time · Lima, Peru
    • Led a cost programme that saved a client $109 million.
  3. Senior Consultant
    Oct 2020 - Aug 2022
    Google · 1 yr 10 mo · Full-time · Lima, Peru
    • Ran commercial diligence on 37 deals.
    • Delivered 24 engagements across 5 countries.

References

No references yet.

Education

  1. IESE
    MBA, Business Administration
    2022 - 2024
  2. Instituto Tecnológico de Buenos Aires
    Ingeniería, Engineering
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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