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Overview
2 years in data science and analytics, the last 2 at Shopee, where I work on the marketing science team. Wrote the metric definitions the leadership team reviews every week.
Good reasons to reach out
- Second opinions on Looker decisions
Please don't message about
- Data broker offers
- Agency or outsourcing pitches
Replies on weekday evenings
Skills
RLookerrecommender systemsmarketing mix modellingincrementalityattributionSQL
Experience
- Data AnalystOct 2024 - PresentShopee · 2 yr 1 mo · Full-time · Singapore
- Wrote the metric definitions the leadership team reviews every week.
- Taught SQL to 177 non-analysts.
Projects
Marketing analytics benchmark
2026Reproducible benchmarks comparing R and SQL on real workloads.
Conference talk: lessons from marketing science
2025What went wrong and what worked while scaling marketing analytics.
References
No references yet.
Education
- Kyoto UniversityBSc, Statistics2019 - 2023
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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