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Overview
Based in Taipei. I lead content and SEO at Ripple Systems. Launched 13 campaigns, 2 of them in new markets.
Good reasons to reach out
- Second opinions on analytics decisions
Please don't message about
- SEO and link-building offers
- Offshore staffing offers
- Courses and coaching offers
Replies on weekends
Skills
content strategyeditorialanalyticscopywriting
Experience
- Head of MarketingMar 2024 - PresentRipple Systems · 2 yr 8 mo · Full-time · Taipei, Taiwan
- Built a library of 310 articles that still drives sign-ups.
- Hired and trained a content team of 10.
- Product Marketing ManagerApr 2021 - Nov 2023ByteDance · 2 yr 7 mo · Full-time · Taipei, Taiwan
- Cut time-to-first-value for new marketplace customers from 18 days to 1.
- Ran 160 customer interviews before writing the first spec.
- Content Marketing LeadJun 2019 - Apr 2021Mercari · 1 yr 10 mo · Contract · Taipei, Taiwan
- Built a library of 488 articles that still drives sign-ups.
- Launched 18 campaigns, 3 of them in new markets.
- Growth Marketing ManagerNov 2015 - Jun 2019Grab · 3 yr 7 mo · Full-time · Taipei, Taiwan
- Built a library of 233 articles that still drives sign-ups.
- Marketing AssociateMay 2014 - Jul 2015Rakuten · 1 yr 2 mo · Full-time · Taipei, Taiwan
- Built a library of 514 articles that still drives sign-ups.
Projects
Open-source analytics toolkit
2026A small library for content and SEO that 406 developers star on GitHub.
Write-up: content and SEO in practice
2024A long-form guide to content and SEO for people starting out.
References
No references yet.
Education
- Seoul National UniversityBS, Business Administration2009 - 2013
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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