Giles Baker

S

Founder & CEO at Kestrel Finance · supply chain, consumer brands

Kestrel Finance
Cork, Ireland · GMT (UTC+0)
12+ years experience
University of Southampton
English, Hindi
Messaging unavailable

Overview

Founder & CEO of Kestrel Finance, working on D2C food brands. Took Kestrel Finance from zero to $1 million ARR. Raised $23 million across 2 rounds. I host a monthly meetup on D2C food brands.

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Skills
consumer brandsmarketingSaaSsupply chain

Experience

  1. Founder & CEO
    May 2022 - Present
    Kestrel Finance · 4 yr 5 mo · Full-time · Cork, Ireland
    • Previously built and sold a small D2C food brands company.
    • Grew the team to 27 people across 5 countries.
    • Took Kestrel Finance from zero to $8 million ARR.
  2. Product Manager
    Feb 2020 - May 2022
    Deloitte · 2 yr 3 mo · Full-time · Cork, Ireland
    • Ran 95 customer interviews before writing the first spec.
  3. Group Product Manager
    Dec 2016 - Feb 2020
    JPMorgan Chase · 3 yr 2 mo · Full-time · Cork, Ireland
    • Killed 7 features nobody used and shipped the 4 that customers asked for.
  4. Senior Product Manager
    Jun 2014 - Aug 2016
    Sky · 2 yr 2 mo · Full-time · Cork, Ireland
    • Grew logistics revenue from $3 million to $38 million ARR.

Projects

Open-source supply chain toolkit
2025

A small library for D2C food brands that 219 developers star on GitHub.

References

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Education

  1. University of Southampton
    MEng, Engineering
    2015 - 2017
  2. University of Bristol
    BSc, Engineering
    2010 - 2013

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