Amit Ravi Kapoor

Sample

CMO · Lifecycle marketing · email

Kestrel Finance
Chicago, IL · CT (UTC-6)
11+ years experience
Virginia Tech
English
Advising
Messaging unavailable

Overview

I've spent 19 years on lifecycle marketing - first at EY, now at Kestrel Finance. Lifted 90-day retention 6 points with lifecycle programs. Before that: Visa and Pinterest. Most at home with email and Braze. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • Advice on growth engineering
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • SEO and link-building offers
  • Crypto token projects

Replies within two days

Skills
BrazesegmentationretentionCRMemail
AdvisingOpen to advising
closes in 4 months

Open to advising seed teams on email

Topics
growth engineering, CRM, retention
Format
Office hours
Terms
Equity
Capacity
One call a month
Best for
Engineers moving into leadership

19 years of lifecycle marketing. Prefer specific questions over coffee chats.

Chicago, IL · remote OKretentionsegmentationbraze
Open

Experience

  1. CMO
    Jul 2025 - Present
    Kestrel Finance · 1 yr 3 mo · Full-time · Chicago, IL
    • Grew the growth team from 5 to 28 engineers.
    • Shipped a rewrite that took build times from 14 minutes to under 5.
  2. Marketing Associate
    Jul 2022 - Jul 2025
    Visa · 3 yr · Full-time · Chicago, IL
    • Launched 15 campaigns, 5 of them in new markets.
    • Lifted 90-day retention 7 points with lifecycle programs.
  3. Content Marketing Lead
    Oct 2020 - Jul 2022
    Pinterest · 1 yr 9 mo · Full-time · Chicago, IL
    • Lifted 90-day retention 4 points with lifecycle programs.
  4. Product Marketing Manager
    Feb 2019 - Oct 2020
    HP · 1 yr 8 mo · Full-time · Chicago, IL
    • Took care activation from 29% to 48% in three quarters.
    • Cut time-to-first-value for new care customers from 9 days to 4.
  5. Senior Brand Manager
    Feb 2016 - Nov 2018
    EY · 2 yr 9 mo · Full-time · Chicago, IL
    • Lifted 90-day retention 4 points with lifecycle programs.

Projects

Open-source CRM toolkit
2022

A small library for growth engineering that 749 developers star on GitHub.

Write-up: growth engineering in practice
2022

A long-form guide to growth engineering for people starting out.

References

No references yet.

Education

  1. Virginia Tech
    BS, Psychology
    2003 - 2007

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections