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Overview
Based in New York. I work on content and SEO at Chewy. Hired and trained a content team of 3. Kannada theatre fan.
Good reasons to reach out
- Working sessions on editorial
Please don't message about
- Courses and coaching offers
- Unpaid work or spec projects
- Generic networking requests
Skills
copywritinganalyticseditorialcontent strategy
Experience
- Content Marketing LeadJan 2025 - PresentChewy · 1 yr 10 mo · Full-time · New York, NY
- Hired and trained a content team of 10.
- Launched 5 campaigns, 2 of them in new markets.
- Product Marketing ManagerAug 2023 - Jan 2025Comcast · 1 yr 5 mo · Full-time · New York, NY
- Launched the logistics product in 11 markets.
- Growth Marketing ManagerJun 2021 - Aug 2023Wayfair · 2 yr 2 mo · Full-time · New York, NY
- Built a library of 208 articles that still drives sign-ups.
- Launched 9 campaigns, 6 of them in new markets.
- Growth Marketing ManagerJun 2018 - Feb 2021Walmart · 2 yr 8 mo · Full-time · New York, NY
- Built a library of 289 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateOct 2016 - Jun 2018Boeing · 1 yr 8 mo · Full-time · New York, NY
- Grew organic traffic from 142k to 888k monthly visits.
- Launched 10 campaigns, 5 of them in new markets.
Projects
Open-source copywriting toolkit
2024A small library for content and SEO that 620 developers star on GitHub.
Content and SEO benchmark
2024Reproducible benchmarks comparing analytics and content strategy on real workloads.
References
No references yet.
Education
- Booth School of BusinessMBA, Business Administration2020 - 2022
- University of Illinois Urbana-ChampaignBS, Economics2012 - 2016
Details
Compensation expectations
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Direct contact details
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