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Hala Shaheen

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Content Marketing Lead at Check Point Software | ex-du

Works at
Check Point Software
Location
Doha, Qatar · AST (UTC+3)
Experience
10+ years experience
Education
American University of Beirut
Languages
English, Arabic

Overview

Currently at Check Point Software, where I work on content and SEO. Built a library of 336 articles that still drives sign-ups. Hired and trained a content team of 11. Before that: du and Emirates Group. Most at home with copywriting and editorial. I coach a junior basketball team.

Good reasons to reach out
  • Questions about content and SEO
  • Second opinions on copywriting decisions
  • Working sessions on analytics
Please don't message about
  • Courses and coaching offers
  • SEO and link-building offers
  • Unpaid work or spec projects

Usually replies within a day

Skills
editorialcontent strategyanalyticscopywriting

Experience

  1. Content Marketing Lead
    Dec 2022 - Present
    Check Point Software · 3 yr 11 mo · Full-time · Doha, Qatar
    • Grew organic traffic from 61k to 638k monthly visits.
    • Hired and trained a content team of 9.
  2. Marketing Associate
    Sep 2019 - Dec 2022
    du · 3 yr 3 mo · Full-time · Doha, Qatar
    • Launched 15 campaigns, 6 of them in new markets.
  3. Marketing Associate
    Apr 2017 - Sep 2019
    Emirates Group · 2 yr 5 mo · Full-time · Doha, Qatar
    • Launched 18 campaigns, 2 of them in new markets.
    • Built a library of 213 articles that still drives sign-ups.

References

No references yet.

Education

  1. American University of Beirut
    BE, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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