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Haruka Okada

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Group Product Manager · Onboarding and activation · user research

Works at
Petronas
Location
Tokyo, Japan · JST (UTC+9)
Experience
11+ years experience
Education
Singapore Management University
Languages
English, Japanese, French
AdvisingCo-founder
Message Connect

Overview

I've spent 15 years on onboarding and activation - first at Deloitte, now at Petronas. Launched the growth product in 14 markets. Before that: Google and Coupang. Most at home with SQL and experimentation.

Good reasons to reach out
  • Advice on onboarding and activation
  • People who want to build this with me
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Generic networking requests
  • Crypto token projects

Checks messages twice a week

Skills
lifecyclegrowthexperimentationSQLuser research
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: onboarding and activation and experimentation

Topics
onboarding and activation, SQL, user research
Format
Formal advisor role
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
First-time founders

15 years of onboarding and activation. Can review plans, decks and hiring loops.

Tokyo, Japan · remote OKgrowthsqlexperimentation
Open
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for school fee payments for pharmacies

The idea
School fee payments for pharmacies
Stage
Customer interviews
I bring
6 years in onboarding and activation
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Tokyo or remote

I bring 15 years of onboarding and activation (currently Petronas). Ideally you've built ML systems in production. Full-time from day one.

Tokyo, Japanexperimentationuser researchsql
Open

Experience

  1. Group Product Manager
    Apr 2024 - Present
    Petronas · 2 yr 7 mo · Full-time · Tokyo, Japan
    • Cut time-to-first-value for new growth customers from 10 days to 4.
    • Took growth activation from 25% to 50% in three quarters.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  2. Product Manager
    Nov 2021 - Apr 2024
    Google · 2 yr 5 mo · Full-time · Tokyo, Japan
    • Took growth activation from 19% to 37% in three quarters.
  3. Associate Product Manager
    May 2019 - Nov 2021
    Coupang · 2 yr 6 mo · Full-time · Tokyo, Japan
    • Ran 190 customer interviews before writing the first spec.
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  4. Senior Product Manager
    Nov 2017 - May 2019
    Grab · 1 yr 6 mo · Contract · Tokyo, Japan
    • Launched the growth product in 4 markets.
    • Ran 67 customer interviews before writing the first spec.
  5. Senior Product Manager
    Apr 2016 - Nov 2017
    Deloitte · 1 yr 7 mo · Full-time · Tokyo, Japan
    • Ran 141 customer interviews before writing the first spec.
    • Killed 6 features nobody used and shipped the 2 that customers asked for.

References

No references yet.

Education

  1. Singapore Management University
    BBM, Design
    2006 - 2010

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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