Hendra Ismail

S

Co-founder & COO at Ivory Foods · Vertical SaaS for clinics

Ivory Foods
Kuala Lumpur, Malaysia · MYT (UTC+8)
12+ years experience
Melbourne Business School
English, Malay
Messaging unavailable

Overview

Building Ivory Foods in Kuala Lumpur - vertical SaaS for clinics. Took Ivory Foods from zero to $9 million ARR. Before that: Naver and SEEK. Most at home with fundraising and go-to-market. Learning Japanese, slowly.

Good reasons to reach out
  • Questions about vertical SaaS for clinics
  • Early customers and design partners
Please don't message about
  • Unpaid work or spec projects
  • SEO and link-building offers

Checks messages twice a week

Skills
hiringgo-to-marketfundraisinghealthcaredeveloper tools

Experience

  1. Co-founder & COO
    Mar 2022 - Present
    Ivory Foods · 4 yr 7 mo · Full-time · Kuala Lumpur, Malaysia
    • Signed 272 paying customers, 16 of them enterprises.
    • Previously built and sold a small vertical SaaS for clinics company.
  2. Sales Development Representative
    Apr 2020 - Mar 2022
    Naver · 1 yr 11 mo · Full-time · Kuala Lumpur, Malaysia
    • Opened 12 new logos over $3 million ACV in the region.
  3. Sales Manager
    May 2017 - Apr 2020
    SEEK · 2 yr 11 mo · Full-time · Kuala Lumpur, Malaysia
    • Built the healthcare team from 3 to 12 reps.
  4. Sales Development Representative
    Feb 2015 - May 2017
    Rakuten · 2 yr 3 mo · Full-time · Kuala Lumpur, Malaysia
    • Closed 165% of quota two years running.

Projects

Write-up: vertical SaaS for clinics in practice
2026

A long-form guide to vertical SaaS for clinics for people starting out.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2018 - 2020
  2. University of Sydney
    BEng, Computer Science
    2010 - 2014

Details

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