Henry Ivan Kim

S

Head of Marketing at Inlet Studio · Performance marketing

Inlet Studio
Seattle, WA · PT (UTC-8)
12+ years experience
Ohio State University
English
Messaging unavailable

Overview

I lead performance marketing at Inlet Studio in Seattle. Cut blended CAC by 36% while doubling spend. Hired and trained a acquisition team of 7. Before that: Lyft and Oracle. Most at home with CAC/LTV and attribution.

Good reasons to reach out
  • Working sessions on CAC/LTV
  • Second opinions on Google Ads decisions
Please don't message about
  • Guest post swaps
  • Paid follower schemes
  • Unpaid work or spec projects

Best reached early in the week

Skills
attributioncreative testingpaid socialCAC/LTVGoogle Ads

Experience

  1. Head of Marketing
    Mar 2023 - Present
    Inlet Studio · 3 yr 7 mo · Full-time · Seattle, WA
    • Ran 704 creative tests a year across paid social.
    • Cut blended CAC by 19% while doubling spend.
  2. Marketing Associate
    Nov 2019 - Mar 2023
    Lyft · 3 yr 4 mo · Full-time · Seattle, WA
    • Launched 11 campaigns, 5 of them in new markets.
    • Cut blended CAC by 40% while doubling spend.
  3. Product Marketing Manager
    Apr 2017 - Nov 2019
    Oracle · 2 yr 7 mo · Full-time · Seattle, WA
    • Launched the AI products product in 8 markets.
  4. Marketing Associate
    Mar 2015 - Apr 2017
    Capital One · 2 yr 1 mo · Full-time · Seattle, WA
    • Launched 20 campaigns, 5 of them in new markets.

References

No references yet.

Education

  1. Ohio State University
    BA, Communications
    2010 - 2014

Details

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