Ipsita Pradhan

S

Content Marketing Lead, Bajaj Finserv - content strategy · editorial · analytics

Bajaj Finserv
Kolkata, India · IST (UTC+5:30)
4+ years experience
Amity University
English, Hindi, Bengali
Co-founder
Messaging unavailable

Overview

I've spent 4 years on content and SEO - first at Ola, now at Bajaj Finserv. Built a library of 702 articles that still drives sign-ups. Hired and trained a content team of 11. Previously at Ola. Most at home with copywriting and analytics. Amateur photographer; mostly street and food.

Good reasons to reach out
  • People who want to build this with me
  • Thoughtful intros to people in my field
  • Second opinions on editorial decisions
  • Speaking or podcast invitations
Please don't message about
  • Offshore staffing offers
  • SEO and link-building offers
  • Generic networking requests

Prefers short, specific messages

Skills
copywritinganalyticscontent strategyeditorial
Co-founderLooking for a co-founder
closes in 3 months

Looking for a commercial co-founder for rent collection for mid-market retailers

The idea
Rent collection for mid-market retailers
Stage
Customer interviews
I bring
4 years in content and SEO
Looking for
Product-minded engineer
Commitment
Full-time now
Location
Kolkata or remote

I bring 4 years of content and SEO (currently Bajaj Finserv). Ideally you've run operations in the UK. Have a working prototype and design partners.

Kolkata, Indiaanalyticseditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Dec 2023 - Present
    Bajaj Finserv · 2 yr 10 mo · Full-time · Kolkata, India
    • Hired and trained a content team of 11.
    • Launched 13 campaigns, 5 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Oct 2022 - Dec 2023
    Ola · 1 yr 2 mo · Full-time · Kolkata, India
    • Launched 8 campaigns, 2 of them in new markets.

References

No references yet.

Education

  1. Amity University
    B.Tech, Business Administration
    2018 - 2022

Details

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