Irene Leonor Ruiz

Founder & CEO at Signal Pay | ex-Allianz

Signal Pay

Madrid, Spain · CET (UTC+1)

13+ years experience

Bocconi University

English, Spanish

Raising

Messaging unavailable

Overview

Founder & CEO of Signal Pay, working on agritech. Signed 376 paying customers, 24 of them enterprises. Grew the team to 29 people across 5 countries. Before that: Allianz and Uber. Most at home with rural distribution and supply chain. Amateur photographer; mostly street and food.

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Investors who back our stage and sector
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Working sessions on rural distribution

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Skills

agriculturefintechsupply chainrural distribution

RaisingRaising capital

closes in 3 months

Pre-seed round open - price monitoring for public hospitals, 34% month-on-month growth

Stage: Pre-seed
Raising: $5M
Instrument: SAFE
Committed so far: $449k from angels
Lead investor: Looking for a lead
Traction: 34% month-on-month growth after 28 months
Use of funds: 18 months of runway to Series A milestones

34% month-on-month growth after 28 months. Looking for investors who know gaming and can help with expansion into India.

Madrid, Spain · remote OKagriculturesupply chainrural distribution

Open

Experience

Founder & CEO
Jul 2025 - Present
Signal Pay · 1 yr 3 mo · Full-time · Madrid, Spain
- Previously built and sold a small agritech company.
- Raised $34 million across 2 rounds.
Sales Development Representative
Apr 2023 - Jul 2025
Allianz · 2 yr 3 mo · Full-time · Madrid, Spain
- Opened 6 new logos over $2 million ACV in the region.
- Shortened the partnerships sales cycle from 9 months to 6.
Partnerships Manager
Dec 2019 - Mar 2023
Uber · 3 yr 3 mo · Full-time · Madrid, Spain
- Signed 10 channel partners that now source 40% of pipeline.
- Opened 6 new logos over $5 million ACV in the region.
Senior Account Executive
Jul 2016 - Dec 2019
Criteo · 3 yr 5 mo · Full-time · Madrid, Spain
- Signed 6 channel partners that now source 17% of pipeline.
- Shortened the partnerships sales cycle from 10 months to 4.
Regional Sales Director
Oct 2013 - Jul 2016
SAP · 2 yr 9 mo · Full-time · Madrid, Spain
- Shortened the partnerships sales cycle from 8 months to 6.
- Closed 160% of quota two years running.

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Education

Bocconi University
BSc, Business Administration
1998 - 2001

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