Isabela Campos

Data Scientist at Banco do Brasil · Marketing analytics

Banco do Brasil

São Paulo, Brazil · BRT (UTC-3)

4+ years experience

Insper

English, Portuguese

Open to work

Messaging unavailable

Overview

Currently at Banco do Brasil, where I work on marketing analytics. Replaced 53 hand-built dashboards with one metrics layer people trust. Taught SQL to 128 non-analysts. Previously at Petrobras. Most at home with Python and Looker. Open-source contributor on weekends.

Good reasons to reach out

Roles in marketing analytics
Thoughtful intros to people in my field

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Survey or panel invitations
Crypto token projects
Unpaid work or spec projects

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Skills

marketing mix modellingPythonRSQLLooker

Open to workLooking for a role

closes in 3 months

Staff Data Scientist roles in media - São Paulo or remote

Target roles: Staff Data Scientist
Level: Staff / Principal
Industries: Climate tech, Fintech
Work mode: On-site
Available: 30 days notice
Work authorization: Authorized to work in Brazil
What I'm looking for: A team that ships weekly and owns marketing science end to end.
Not interested in: Night shifts

4 years in marketing analytics. Strongest at R and Looker. Can start in about six weeks.

São Paulo, Brazilrsqlpython

Open

Experience

Data Scientist
Sep 2024 - Present
Banco do Brasil · 2 yr 1 mo · Full-time · São Paulo, Brazil
- Wrote the metric definitions the leadership team reviews every week.
- Replaced 88 hand-built dashboards with one metrics layer people trust.
Data Analyst
Oct 2022 - Sep 2024
Petrobras · 1 yr 11 mo · Full-time · São Paulo, Brazil
- Wrote the metric definitions the leadership team reviews every week.
- Taught SQL to 79 non-analysts.

Projects

Open-source Looker toolkit

2026

A small library for marketing analytics that 111 developers star on GitHub.

Conference talk: lessons from marketing science

2024

What went wrong and what worked while scaling marketing analytics.

References

No references yet.

Education

Insper
Economia, Mathematics
2017 - 2021

Details

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