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Izzah Salleh

Sample profile

Content Marketing Lead at Fenwick Networks · Content and SEO

Works at
Fenwick Networks
Location
Jakarta, Indonesia · WIB (UTC+7)
Experience
10+ years experience
Education
Monash University
Languages
English, Bahasa Indonesia

Overview

I've spent 10 years on content and SEO - first at Stripe, now at Fenwick Networks. Grew organic traffic from 60k to 431k monthly visits. Built a library of 774 articles that still drives sign-ups. Before that: Tokopedia and Coupang. Most at home with analytics and editorial. Marathoner (10 so far).

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on editorial
  • Second opinions on analytics decisions
Please don't message about
  • Paid follower schemes
  • SEO and link-building offers
  • Guest post swaps

Prefers short, specific messages

Skills
editorialcontent strategyanalyticscopywriting
Co-founderLooking for a co-founder
closes in 3 months

Need a technical co-founder: field-service scheduling in Europe

The idea
Field-service scheduling in Europe
Stage
Prototype
I bring
8 years in content and SEO
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Part-time to start
Location
Jakarta or remote

I bring 10 years of content and SEO (currently Fenwick Networks). Ideally you've led a design team. Have a working prototype and design partners.

Jakarta, Indonesiacopywritinganalyticscontent strategy

Experience

  1. Content Marketing Lead
    Mar 2024 - Present
    Fenwick Networks · 2 yr 8 mo · Contract · Jakarta, Indonesia
    • Launched 19 campaigns, 5 of them in new markets.
    • Hired and trained a content team of 6.
    • Built a library of 655 articles that still drives sign-ups.
  2. Product Marketing Manager
    Feb 2022 - Mar 2024
    Tokopedia · 2 yr 1 mo · Full-time · Jakarta, Indonesia
    • Grew lending revenue from $2 million to $51 million ARR.
  3. Product Marketing Manager
    Dec 2019 - Feb 2022
    Coupang · 2 yr 2 mo · Contract · Jakarta, Indonesia
    • Ran 175 customer interviews before writing the first spec.
    • Killed 4 features nobody used and shipped the 3 that customers asked for.
  4. Marketing Associate
    Oct 2016 - Dec 2019
    Stripe · 3 yr 2 mo · Full-time · Jakarta, Indonesia
    • Grew organic traffic from 151k to 729k monthly visits.
    • Built a library of 193 articles that still drives sign-ups.

References

No references yet.

Education

  1. Monash University
    BCom, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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