Jacqueline Arnold

Overview

Content Marketing Lead at Disney, focused on content and SEO. Built a library of 559 articles that still drives sign-ups. Grew organic traffic from 154k to 1422k monthly visits. Before that: Target and Disney. Learning Japanese, slowly.

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Experience

1. Content Marketing Lead

   Feb 2025 - Present
   Disney · 1 yr 9 mo · Full-time · Chicago, IL
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
   • Grew organic traffic from 47k to 1490k monthly visits.
2. Growth Marketing Manager

   Nov 2023 - Feb 2025
   Target · 1 yr 3 mo · Full-time · Chicago, IL
   • Grew organic traffic from 149k to 770k monthly visits.
3. Growth Marketing Manager

   Jul 2022 - Nov 2023
   Disney · 1 yr 4 mo · Full-time · Chicago, IL
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
4. Growth Marketing Manager

   May 2019 - Jul 2022
   McKinsey & Company · 3 yr 2 mo · Full-time · Chicago, IL
   • Hired and trained a content team of 10.
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
5. Marketing Associate

   Feb 2018 - May 2019
   PwC · 1 yr 3 mo · Full-time · Chicago, IL
   • Built a library of 501 articles that still drives sign-ups.
   • Launched 9 campaigns, 4 of them in new markets.

Projects

No references yet.

Education

1. Harvard Business School

   MBA, Business Administration
   2018 - 2020
2. University of Michigan

   BSE, Communications
   2013 - 2017