Jayden Jayden Guo

S

Growth Marketing Manager, Singtel - segmentation · retention · Braze

Singtel
Singapore · SGT (UTC+8)
3+ years experience
Seoul National University
English, Mandarin
Messaging unavailable

Overview

Growth Marketing Manager at Singtel, focused on lifecycle marketing. Hired and trained a lifecycle team of 8. Lifted 90-day retention 7 points with lifecycle programs. Most at home with segmentation and email. Trail runner and occasional climber.

Good reasons to reach out
  • Questions about lifecycle marketing
  • Second opinions on retention decisions
Please don't message about
  • Offshore staffing offers
  • Crypto token projects
  • SEO and link-building offers

Answers in batches on Fridays

Skills
CRMsegmentationBrazeemailretention

Experience

  1. Growth Marketing Manager
    Mar 2024 - Present
    Singtel · 2 yr 7 mo · Full-time · Singapore
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Launched 17 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. Seoul National University
    BS, Economics
    2018 - 2022

Details

Compensation expectations
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Direct contact details
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